Let's begin with this direct statement:

"The market decides how much your home is worth"

It tells us exactly where to price your property to sell and how to approach the marketing of it. Here are the factors that will affect the value in today's market:

Pricing your home properly from the start is key to how long it will take to sell and the most effective way to ensure a successful sale.

Location is one of the most important factors in determining the value of your property.

The condition of the property affects the price and speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are important. I'll be able to help in optimizing the physical appearance of your home to maximize the buyer's perception of value.

Prospective buyers are going to compare your property - both the condition and the price - to other listings in and around your neighbourhood. Those buyers will determine value based on the properties that are listed or have recently sold in the area.

Property values are affected by the current real estate market. Because we can't manipulate the market, we'll collaborate on a pricing and marketing strategy that will take advantage of the first 30 days your property is listed. It's the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers.

Factors that Influence Market Value

  • Supply and Demand
  • Economic Conditions
  • Asking & Selling Prices of Competing Homes
  • Your Home's Condition
  • Buyer's Perception of Value of your Home

Factors with Little or No Influence on Value

  • The Price the Seller Paid for the Home
  • The Seller's Expected Net Proceeds
  • The Amount Spent on Improvements


  "Thank you so much for all your help and guidance with my purchase. It was a big relief knowing that you were working with me. Your advice, guidance, knowledge, patience, and friendship was greatly appreciated throughout the whole process."

Annette Giannini, Guelph ON

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