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Only you will know when the best time to sell you home will be – the weather does not change a thing! Selling your home in the winter compared to the traditionally sought after spring market can have many unforeseen benefits.

The way we search for homes has changed, as we no longer drive around desired neighbourhoods searching for the perfect home that just happens to be for sale. According to the U.S.-based National Association of Realtors, nine out of 10 homebuyers now search for homes online – at their workplaces, on their smart phones and from the comfort of their homes after dark. The weather has no impact anymore.

Contrary to popular opinion, there are several advantages to putting your home up or leaving it on the market during wintertime.

Less competition – Sellers who stick out the market through the winter actually significantly increase their chances of selling because the inventory of available homes is smaller. Buyers that are looking in the winter are more likely to be serious about buying than those who roam open houses for the fun of it.

Make it about you – You may think that taking your home off the market during the holidays will reduce the stress of unexpected showings; however you could chance missing a likely prospect. Rather than accepting showings at short notice, change your showing procedure to require advanced notice. This way you can still enjoy the privacy of your home during the holidays while keeping buyers interested.

Relocation – More corporate moves occur during January than any other month of the year, so why not capitalize on those who need to relocate for work!

Homes show well during the winter because they are festive and inviting both inside and out. Prospective buyers will be able to see themselves in your home feeling the same sense of celebration the next year, making the sale easier than you ever expected.


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